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Trump is an authentic leader in the way most people define authenticity – he means what he says and he will say what he means, even if it is utterly unpalatable to the people who are listening to him. Despite the fashion for so-called authenticity, the reality is that we live in a hugely inauthentic world. Companies spend fortunes on PRs, marketers and brand consultants to paint themselves in the best possible light. Individuals use social media posts to create impressions of their perfect lives. And we all know how difficult it is to get a straight answer out of (most) politicians. Not so with the @realDonaldTrump. When he takes to Twitter, he doesn’t hold back in any way. He lets us know exactly what he thinks, whether we like it or not. 


Sally Percy: Forbes Contributor

When you think about it, the idea of the most powerful person in the world sharing his thoughts directly with the masses is a real social phenomenon that could completely transform the future of politics. I predict that Ph.D. students will be writing theses about Trump’s use of social media in the coming years if they are not doing so already.“America first,” Trump’s campaign slogan, says it all. He’s not much of a collaborator, especially on the international stage. His disagreements with fellow world leaders Angela Merkel and Justin Trudeau are well publicized. He has imposed trade tariffs on China and the EU. He’s publicly scolded NATO’s European members for not pulling their weight with defense spending. And he’s pulled the U.S. out of the Paris climate accord and the North American Free Trade Agreement.

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